History
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About the people of the labyrinths
In 1984 Hans Demoed and Geert de Rooij started the People of the Labyrinths (POTL), a fashion company and fashion-label specializing from the start in handprinted and hand-dyed creations.
A team of designers who maintain high standards set by themselves for the uncompromising and awe-inspiring quality of two high-fashion collections: the People of the Labyrinths, Taurus (for men), an interior collection and a cosmetics line.
The fascination for labyrinths has been a lasting inspiration for the characteristic silkscreen prints and patterns. Labyrinths as metaphores for a complex society alluring, inciting and elusive, POTL stands for sophisticated simplicity, magical colours and the luxury of unique and personal clothing.
POTLIn 1984 Hans Demoed and Geert de Rooij started the People of the Labyrinths (POTL), a fashion company and fashion-label specializing from the start in handprinted and hand-dyed creations. A team of designers who maintain high standards set by themselves for the uncompromising and awe-inspiring quality of two high-fashion collections: the People of the Labyrinths, Taurus (for men), an interior collection and a cosmetics line. 
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MetierThe People of the Labyrinths are known for their all-inclusive concept of fashion, interior, design and cosmetics. In the past 26 years they launched 52 collections in a distinctive carefree and divergent POTL pallet of colours. Their sharp graphic prints and the lines of the creations are inspired by heraldic, art, history, photography, nate and science.
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StudioEach POTL garment is handmade, dyed and printed. When we started we could never found cloth in the right colour or print. So we decided to do everything ourself. Each collection begins with the prints.
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AmsterdamIf you happen to be in the netherlands don't miss our beautiful pilot shop in the city centre of amsterdam. You'll be amazed by the magical colours and unique designs of the people of the labyrinths. Go there to get the complete picture of the tempting world of the people of the labyrinths.
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